Online campaigns driven by behavioural science
- Achieve positive behaviour change
- Deliver measurable impact with pinpoint tracking
- Save money over traditional forms of communications
Our offer
Our new platform gives you the opportunity to run online behaviour change campaigns that test understanding, motivation and much more using our very own behavioural framework: Behaviour, Examine, Solve and Test.
We can help you measure the impact of real world behaviours, telling you exactly which online content drove action. And because we target the right people, you save money compared to traditional online campaigns.
Partnering with our friends over at CAN Digital we combine their many years of experience helping public sector communicators, along with proven behavioural science techniques, to deliver better outcomes at lower cost.
The benefits of our approach
- Campaigns delivered quickly, with results in a matter of days.
- Audience segmentation matched against your objectives and audience profile.
- Evaluation pinpointing the actual creative that drove your audience to take action.
- Better value for money because you are targeting the right people with the right channels.
How we work with you
We work with you to understand your challenges, your objectives and how we can provide you with tangible outcomes that benefit your organisation based on behavioural systems mapping.
Importantly, we can help you work out your audience journey from beginning to end to pinpoint the exact creative and channel that encouraged your audience to take action.
SET OBJECTIVES
We work with you to set objectives, define behaviours and be clear about what you want to achieve. And we help you use proven techniques to drive behaviour change.
DESIGN AND RUN
We help you shape, design and implement your campaign. We can support with design, creative, video and more.
EVALUATION
Most importantly we can measure outcomes and pinpoint how behaviours have been changed. And we provide you with a results dashboard that's easy to understand.
Book a FREE 15-minute chat
with Dominic
Book a free chat with Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR to find out more.
He has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network, working with the public sector to apply behaviour change principles to the challenges they face today.
This includes helping you gain an in-depth appreciation of what drives human behaviour; the barriers that prevent people from taking action and how to bring predictability to what appears, on the surface, to be unpredictable human behaviour.
He is a fellow of the Chartered Institute of Public Relations (CIPR), is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.