Food Waste Masterclass
Thursday mornings: 13, 20, 27 March 2025
10.30am to 1.00pm, Teams
For communications, waste and recycling professionals
- Are you introducing food waste collections?
- Do you already collect food waste?
- Do you want to drive up food waste recycling rates?
- Do you want residents to reduce the food they waste?
- Do you want more impactful and measurable food waste communications?
If you have answered YES to any of the above and you want to save money over traditional forms of communications this course is for you...
About the course
- DATES: Thursday 13, 20, 27 March 2025, 10.30am to 1.00pm each week.
- VIRTUAL: hosted on Teams
- COST: £599 + VAT per person (10% discount 3 bookings: save £179.70 + VAT), (20% discount 4+ bookings: save £479.20 + VAT).
- FOR: Communications professionals, waste and recycling professionals with responsibility for communications. Local authorities and waste/recycling suppliers to the public sector are welcome to attend.
- PAYMENT: Pay by card or by invoice.
Over 3 mornings you will learn how to
- Plan, deliver and measure your food waste communications
- Carry out the right research and set your objectives
- Segment your audiences
- Write messages that have a real impact
- Be creative and have some fun
- Plan what channels to use: email, letter, leaflets, stickers, face-to-face, online and more
- Evaluate and test your work.
Email newsletter - don't miss out on free webinars
Receive free emails from the Behaviour Change Network, with invitations to lots of free webinars and tips on all things behaviour change.
Watch the video
You get loads of value
- Lots of case studies to highlight best practice
- Practical tools and templates to plan your communications
- Lots of interaction in virtual breakout sessions
- Opportunities to ask as many questions as you want
- Access to a WhatsApp course during the course and for one month after the course ends.
Meet the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He spends a lot of time in the world of food waste, rubbish, recycling and fly-tipping – much to the annoyance of his kids, as he takes photos of bins while on holiday. But the good news for you is that he knows a lot about behaviour change and food waste.
He is a fellow of the Chartered Institute of Public Relations (CIPR), is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.
What attendees say
A fantastic training experience that I believe will be incredibly beneficial for me and the entire communications team as we prepare to introduce food waste.
The course was packed with detailed information and practical ideas, covering everything from segmenting target audiences, understanding potential challenges and barriers, to meticulous planning.
- Emma Staff, South & East Lincolnshire Councils Partnership
Dominic's sessions are always so useful and full of many great tips that you can embed into your work.
Jay Williams, Waltham Forest Council
FAQs
Who should attend?
- This course is designed for communications, waste and recycling professionals.
- Those who work for local authorities, or suppliers to the public sector (e.g. a private sector waste management supplier) are welcome to attend.
- Anyone who works for an organisation looking to drive up food recycling rates, or help residents reduce food waste is welcome to attend.
Who should I expect?
- An in depth run through of behaviour change theory and how to apply it to food waste.
- An in-depth guide to putting together a communications plan around food waste – to introduce it as well as driving up existing collection rates.
- Lots of tips and practical advice – what to do an not do!
- Examination of case studies showing effective behaviour change in practice.
What are the course objectives?
Participation in the course will provide you with the knowledge to:
- Set measurable campaign objectives.
- Plan a food waste campaign and/or design interventions mapped against audiences.
- Plan for problems that may come up and unintended consequences.
- Recogonise the importance of research to carry out research for the campaign planning and evaluation process.
- Use the course template to plan your own food waste campaigns/interventions, as well as testing their effectiveness.
What software is the course delivered on?
- The course will be delivered via Microsoft Teams.
When will the course be held?
- Thursday 13, 20, 27 March 2025, 10.30am to 1.00pm each week.
How much does the course cost?
- 1 person booking = £599 + VAT per person
- DISCOUNT FOR GROUP BOOKINGS:
- 3 people booking – 10% off = £539 + VAT per person,
- 4+ people booking – 20% off = £479 + VAT per person. Tickets must be booked together.
How do I pay?
- Pay by card. Please visit: BOOK HERE.
- Pay by invoice. If you would like to pay by invoice, please email danielle@behaviourchangenetwork.com A Purchase Order will be required to confirm your place.
How long does the homework take?
- After each session there is some homework. How long you spend on your homework is up to you, but a minimum of half an hour is suggested.
How does the WhatsApp group work?
- Course attendees are invited to join a private WhatsApp group to ask questions and share ideas with each other during the course. The group will be open for 4 weeks after the course finishes and course trainer, Dominic Ridley-Moy will be on hand to answer questions, as well as guest speakers John-Paul Danon from campaign specialists CAN along with creative agency Alive with Ideas.
How many CPD points do you get if you are a member of the Chartered Institute of Public Relations?
- If you are a CIPR member, you get 10 CPD points for completing the course.